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At Barroccu & Co, we believe clarity matters. Born out of a lighting director’s pursuit for spotless lenses during the April 2020 UK lockdown, our mission is to bring crystal-clear vision to everyone—whether you’re a photographer, glasses wearer, or tech enthusiast.
We create high-performance, limited-edition microfibre cloths made for people who care about clarity — from glasses and screens to camera lenses and beyond.
Founded by lighting director and filmmaker Christopher Barroccu, our brand was born out of necessity. After decades working in the TV and film industry, where clean lenses are critical to every frame, Christopher couldn’t find a cloth that met professional standards — so he designed one.
We source only the highest-grade microfibre, chosen for its durability, softness, and superior cleaning power. Each cloth is generously oversized at 43 x 40 cm, washable, and crafted to clean delicate surfaces with ease — no sprays, no streaks, no waste.
But we didn’t stop there. Every cloth is printed with original, limited-edition artwork — designed to be as beautiful as it is functional. Whether you wear glasses, shoot with a camera, or simply appreciate quality design, Barroccu & Co makes the everyday act of cleaning feel considered and elegant.
Just hand‑wash in warm water; no softeners, no machine dry.
The dense fibre structure soaks up moisture while repelling dust.
Works beautifully on glasses, sunglasses, camera optics, phone screens—even jewellery.