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Our Story
Born from a professional eye for clarity.
Barroccu & Co. began in April 2020, during the first UK lockdown, with a simple frustration: the tools available for caring for quality optics rarely felt equal to the optics themselves.
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April 2020 · The beginning
A small frustration became a personal standard.
Founded by Christopher Barroccu — filmmaker, Lighting Director and lifelong glasses wearer — the brand grew from more than 25 years spent working where clarity, surface detail and visual precision matter.
Where it started
In film and television, clarity is never incidental.
For more than 25 years, Christopher has worked across broadcast, drama and film as a filmmaker and Lighting Director. In that world, a faint smear, fingerprint or speck of dust can affect what a lens reveals.
The work developed a lasting sensitivity to light, surfaces and the smallest details within a frame. It also shaped a simple belief: the tools used around quality optics should be chosen with the same care as the optics themselves.
A personal standard
The first Barroccu & Co. cloth began with something Christopher wanted to use himself.
During the first UK lockdown, Christopher began looking for a cloth he would be happy to use on his own glasses and camera lenses. The usual options were often too small, too thin or quickly became less useful after repeated use.
The brief was simple: generous clean surface area, dense optical-grade microfibre, a clean finish and a cloth that could be washed and returned to everyday rotation.
43 × 30 cm
Performance came first.
That practical brief became the 43 × 30 cm Barroccu & Co. cloth: deliberately oversized to provide generous clean surface area for everyday optical care.
The dimensions were not chosen to make a conventional case cloth slightly larger. They became part of the product's identity. The artwork came next.
The artwork
Original artwork for everyday optical care.
Once the material standard was established, Barroccu & Co. needed a visual identity that felt just as considered.
Each limited-edition design begins with original artwork by Joann Randles — photographer, filmmaker and visual artist — whose work brings colour, texture and composition to optical care that is too often overlooked.
The artwork is not an afterthought. It is part of what gives each cloth its individual character.
Recognition
As featured in.
Barroccu & Co. has appeared in editorial coverage including Digital Camera World, GQ and Tatler.
The brand today
From one cloth to a wider idea around everyday optics.
Barroccu & Co. remains rooted in optical care: oversized optical-grade microfibre, considered design and products made around the things people use every day.
That thinking is now extending into Optical Carry — a considered approach to carrying eyewear during daily life and the moments between wearing, removing and returning glasses or sunglasses to wear.
The categories are different, but the principle remains the same: begin with the routine, then design around it.
Still the same standard
Small-batch optical care, made with intention.
As Barroccu & Co. develops, the aim remains focused: to make the everyday objects around quality optics feel considered, useful and worth keeping.
Explore the collectionExplore Barroccu & Co.
Continue with the brand today.
01 · About
Meet Barroccu & Co.
Discover what the brand creates today and the thinking that connects Optical Care and Optical Carry.
→ 02 · The CollectionExplore Optical Care
Discover the oversized optical-grade microfibre cloths that began the Barroccu & Co. story.
→ 03 · JournalRead the Journal
Explore optical-care guidance, lens-cleaning knowledge and ideas around everyday optics.
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