Barroccu & Co was founded in April 2020, during the stillness of the UK’s first COVID-19 lockdown, by Christopher Barroccu—a seasoned Lighting Director and Director of Photography with over 24 years of experience in broadcast and film.

Throughout his career, Christopher’s job was all about clarity—crafting visually perfect pictures, free from flaws. Every speck of dust, fingerprint, or smudge on a lens could ruin a shot or diminish the quality of a broadcast. Like many professionals in the industry, he had spent a small fortune over the years on brushes, sprays, and a variety of so-called “premium” microfibre cloths. But none of them delivered the perfect balance of size, softness, and durability needed to clean delicate equipment safely and efficiently.

It wasn’t just about the job—it was personal. As a glasses wearer himself, Christopher understood the daily annoyance of smeared lenses and inadequate cloths. During lockdown, he finally had the time to explore a better solution.

After months of research, he discovered a specialist factory that could produce a cloth with the exact fibre composition and performance quality he had always wanted but had never found. Oversized. Lint-free. Washable. Long-lasting. Effective—without sprays or harsh chemicals.

And from that moment, Barroccu & Co was born.

But Christopher didn’t stop at functionality. Inspired by a love of visual design, he chose to make each cloth a limited-edition piece of art. The first two designs, Cacti and Blossom of Colour, were released in exclusive runs of just 500 pieces each—turning a practical everyday item into something elegant, collectible, and personal.

Today, Barroccu & Co’s premium cloths are trusted by photographers, filmmakers, opticians, and spectacle wearers across the UK and beyond. And this is just the beginning—more limited-edition designs are on the way, with each one crafted to bring clarity, beauty, and quality into the everyday.