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Luxury eyewear deserves luxury care. Whether you wear handcrafted frames from Jacques Marie Mage, Chrome Hearts, Cutler and Gross, or premium optical brands, proper cleaning is essential to maintain clarity, longevity and the beauty of your investment.
This 2026 guide reveals the best way to clean luxury eyewear safely—without damaging delicate coatings, finishes, or materials.
Premium eyewear often includes:
Using low-quality cloths, tissues, or abrasive materials can quickly dull the finish, scratch the lenses, or degrade custom coatings.
The safest cleaning routine takes less than 30 seconds and protects every component of your glasses:
This avoids friction that could cause scratches or damage to coatings.
To preserve clarity and longevity, never use:
Most scratches happen during everyday cleaning—not accidents.
A true luxury lens cloth must offer:
Barroccu & Co. microfibre cloths are engineered specifically for premium eyewear and professional lenses. Each cloth protects delicate materials while restoring clarity to brand-new levels.
For the best results:
This keeps frames and lenses looking pristine without causing premature wear.
Similar techniques apply, but camera lenses require specialized coatings. For professional optics, see our expert camera lens cloth guide.
Your eyewear is more than a tool—it’s an investment and a statement. With proper care and the right microfibre cloth, you can maintain flawless clarity and keep your frames looking exquisite for years.
Explore our premium microfibre cleaning cloths here:




