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ABOUT BARROCCU & CO.
At Barroccu & Co, we believe clarity matters. Born from filmmaker Christopher Barroccu’s search for perfectly clean lenses during the April 2020 UK lockdown, our mission is to deliver crystal-clear vision to everyone — whether you’re a photographer, eyewear collector, or tech enthusiast.
Each limited-edition microfibre lens cleaning cloth we create blends precision performance with design-led artistry, transforming an everyday essential into a collectible object of beauty.
We create high-performance, limited-edition microfibre lens cleaning cloths for people who care about clarity — from glasses and screens to camera lenses and beyond.
Founded by lighting director and filmmaker Christopher Barroccu, the brand was born out of necessity. After decades working in TV and film, where spotless lenses are critical to every frame, Christopher couldn’t find a cloth that met professional standards — so he designed one himself.
We source only the highest-grade microfibre, chosen for its durability, softness, and superior cleaning power — ensuring every cloth performs flawlessly while lasting hundreds of washes.
Each cloth is generously oversized at 43×30 cm, washable, and crafted to clean delicate surfaces with ease — no sprays, no streaks, no waste.
But we didn’t stop there. Every cloth features original, limited-edition artwork, designed to be as beautiful as it is functional. Whether you wear glasses, shoot with a camera, or simply appreciate design, Barroccu & Co transforms the everyday act of cleaning into a considered, elegant ritual.
Explore our limited-edition lens cleaning cloth collection →
Premium cleaning
with a touch of art.
Blossom Of Colour
Maple
Blossom Of Colour
Ferns
Blossom Of Colour
Original
Cacti
🎯 What Makes Us Different
- Professional-grade performance — Oversized 43×30 cm double-sided microfibre cloths that effortlessly lift dirt, grease, and fingerprints from the most delicate optical surfaces.
- Sustainable & reusable — Washable, durable, and eco-conscious. Lasts for thousands of uses. Reduce waste and never reach for disposable wipes again.
- Collectible art pieces — Each design is a limited edition of 500, featuring original artwork by Joann Randles. Functional and artful.
- Luxury positioning: Designed and finished in the UK — a premium, considered product for those who value quality.
🧵 The Craft Behind the Cloth
- Expertly woven polyester/nylon microfibre blend.
- Fibres are chemically split and shrunk to create a dense, ultra-soft surface that gently lifts and traps grime.
- The result: a cloth that outperforms standard lens cleaning cloths in both efficiency and gentleness — perfect for glasses, camera lenses, and screens.
- Precision engineered for clarity: every fibre is designed to remove smudges, grease, and dust safely, preserving delicate lens coatings. ✅
🌱 Built for
Today & Tomorrow
Long‑lasting
Just hand-wash in warm water; no softeners, no machine drying. Built to last hundreds of uses without losing performance.
Highly absorbent & anti‑static
The dense fibre structure soaks up moisture while repelling dust, dirt, and grease for streak-free cleaning.
Multi-use
Works beautifully on glasses, sunglasses, camera lenses, phone screens—even jewellery and delicate surfaces.
Founder’s Note
Barroccu & Co was born from a simple frustration — the lack of premium, beautifully made cloths worthy of the lenses we rely on daily.
During the spring of 2020, I set out to create something different: oversized, high-grade microfibre cloths designed with the precision of a cinematographer and the heart of a craftsman. Each piece is an expression of care, detail, and longevity — not mass production.
“I originally made these cloths for myself, but they were too good not to share with the world.”
— Christopher Barroccu, Founder
