press & media

Lens Cleaning Cloth

Press & Media

Welcome to the official press and media page for Barroccu & Co — creators of premium, limited-edition microfibre cleaning cloths designed for photographers, eyewear owners, and collectors who value clarity, craftsmanship, and design.

About Barroccu & Co

Founded by filmmaker and lighting director Christopher Barroccu during the 2020 UK lockdown, Barroccu & Co was born out of frustration with poor-quality lens cloths. Each piece is made from high-density, double-sided microfibre and printed with collectible limited-edition designs — a fusion of art, functionality, and sustainability.

Every design is produced in small batches and made to last — the perfect cleaning companion for cameras, glasses, watches, and screens.

Press Contact

Christopher Barroccu
Founder & Creative Director
info@barroccuandco.com
www.barroccuandco.com

Media Assets

High-resolution product images and our official press kit are available to download below:

Recent Features & Mentions

We’re proud to have been featured by photography and lifestyle platforms that celebrate craftsmanship and independent design.

  • [Coming soon] Photography News UK – “Luxury Lens Cloths for Professionals”
  • [Coming soon] Amateur Photographer Magazine
  • [Coming soon] Shotkit Gear Review 2026

Brand Story in Brief

“Barroccu & Co was founded to elevate an everyday essential — the lens cloth — into a piece of lasting quality and artistry. Our mission is simple: to combine performance, sustainability, and design for those who care about clarity.”
Barroccu & Co. microfibre cloth collection

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FOUNDER

CHRISTOPHER BARROCCU

“I couldn’t find a good enough quality cloth to clean my spectacles and lenses, so my mission then was to create the best quality cloth I could. They are too good not to share with the world.”