- Complimentary UK Delivery • Limited-Edition Designs • Small Batch Craftsmanship
The Story Behind Barroccu & Co.
Barroccu & Co began quietly in April 2020, during the stillness of the first UK lockdown, founded by filmmaker and Lighting Director Christopher Barroccu. After more than 24 years working in broadcast, drama, and film, Christopher’s world revolved around one uncompromising principle: clarity.
In his work, a single speck of dust, a faint fingerprint or the softest smear could ruin an otherwise perfect frame. Across thousands of shoots, he tested every type of “premium” microfibre cloth, spray, and brush available — yet none offered the precision, softness, or consistency required for professional optics.
The frustration followed him beyond the camera, too. As a glasses wearer, he knew the daily irritation of cloudy lenses and flimsy cloths that underperformed after only a few uses.
So, during lockdown, he set out to create something better — not as a business idea at first, but as a personal mission.
After months of research and testing, he partnered with a specialist manufacturer capable of producing the exact fibre composition he’d imagined: oversized, ultra-soft, lint-free microfibre engineered to clean flawlessly without sprays, streaks, or abrasion. A cloth that performs like a professional tool — and lasts.
But performance alone wasn’t enough.
Drawing on a lifelong love of visual design, Christopher wanted each cloth to be more than a functional item. It had to feel special. Something worth owning, showing, gifting, collecting. A piece of functional art.
The first designs — Cacti and Blossom of Colour — were released in strictly limited runs of 500 each. They became the foundation of what Barroccu & Co would grow into:
A brand devoted to clarity, craftsmanship, and the belief that everyday objects deserve extraordinary attention.
Today, Barroccu & Co cloths are trusted by photographers, filmmakers, opticians, eyewear collectors, and tech enthusiasts across the UK and beyond. Each release remains small-batch. Each design intentional. Each cloth crafted with the same obsession for detail that shaped Christopher’s career behind the lens.
And this is only the beginning.
More limited-edition designs are on the way — created to bring clarity, beauty, and meaning to the everyday ritual of caring for the things you value most.
As featured in
Our Philosophy
01
Clarity Above All
Inspired by decades behind the camera, our cloths are designed to deliver flawless optical clarity — no streaks, no smears, no compromise.
02
Small-Batch Craftsmanship
Every release is intentionally limited. Small runs preserve quality, uniqueness, and collectible value.
03
Functional Art
A lens cloth should feel beautiful. Each design is created with artistic intention — transforming an everyday essential into something worth keeping, showing, and gifting.
04
Made to Last
Oversized, double-sided, washable, and engineered for longevity — a sustainable alternative to disposable, low-quality cloths.
Meet the Artist:
Joann Randles
Meet the Artist: Joann Randles
At Barroccu & Co, every cloth begins as an original piece of artwork created exclusively for us by Joann Randles — an award-winning photographer, filmmaker, and visual artist known for her bold use of colour, texture, and cinematic composition.
This is not pattern printing.
This is not stock imagery.
This is not decoration.
Each design emerges from Joann’s fine-art process — intentional, expressive, and crafted with the same creative discipline seen in her film and photographic work. Her vision transforms every cloth into a collectible object, elevating a functional tool into something personal, artistic, and beautifully considered.
Design inspirations:
- Ferns — Inspired by the delicate structure of fern leaves
- Maple — Inspired by the striking form and colour of Japanese maple
- Blossom of Colour — Inspired by the layered colour and vibrancy of tulips
- Cacti — Inspired by the sculptural shapes of cactus plants
The collaboration continues to grow. Joann is currently developing future Barroccu & Co designs using her original paintings and fine-art concepts, bringing new depth of texture, colour, and artistic expression to upcoming limited-edition releases.
Today, each design is released in small batches.
If you’d like to explore what’s currently available, you can discover our limited-edition cloth collection below.
In Italian fashion and design, every detail matters. A luxury handbag comes with a beautifully crafted dust bag. A high-end watch is presented in a case designed to delight. Yet when it comes to eyewear, the cleaning cloth — the item we use every single day — is too often overlooked.
At Barroccu & Co, we bring that same philosophy to lens care. Every microfibre cloth is created with intention, beauty, and precision — because why should a £400 pair of glasses settle for anything less?