Barroccu & Co was founded in April 2020, during the stillness of the UK’s first lockdown, by Christopher Barroccu — a Lighting Director and Director of Photography with over 24 years of experience in broadcast and film.

Throughout his career, Christopher’s world revolved around clarity. Every shot had to be flawless — a single speck of dust, a faint fingerprint, or a smear on a lens could ruin an otherwise perfect frame. Over time, he tested countless so-called premium microfibre cloths, brushes, and sprays — but none achieved the balance of size, softness, and performance he needed for delicate optical equipment.

It wasn’t just a professional frustration — it was personal too. As a glasses wearer, he knew the everyday irritation of cloudy lenses and underperforming cloths. So, during lockdown, he set out to create something better.

After months of research, he found a specialist manufacturing partner capable of producing the exact fibre composition he’d envisioned — oversized, lint-free, washable, and engineered to last. Cloths that clean perfectly without sprays, streaks, or harsh chemicals.

And from that moment, Barroccu & Co was born.

But it wasn’t enough for the cloths to perform beautifully — they had to look beautiful too. Inspired by a lifelong passion for visual design, Christopher created each piece as a limited-edition work of art. The first collections — Cacti and Blossom of Colour — were released in runs of just 500 each, combining form, function, and artistry in equal measure.

Today, Barroccu & Co’s premium lens cloths are trusted by photographers, filmmakers, opticians, and everyday glasses wearers who demand performance without compromise. Each cloth is designed to deliver professional-grade clarity, crafted for those who appreciate the value of things made with care and intention.

And this is only the beginning — more limited-edition designs are on the way, each one created to bring clarity, craftsmanship, and beauty into the everyday.