- Complimentary UK Delivery • Limited-Edition Designs • Small Batch Craftsmanship
The Story Behind Barroccu & Co.
Barroccu & Co began quietly in April 2020, during the stillness of the first UK lockdown. It was founded by filmmaker and Lighting Director Christopher Barroccu — after more than 24 years working in broadcast, drama, and film.
In professional production, clarity is uncompromising. A single speck of dust, a faint fingerprint or the softest smear can undermine an otherwise perfect frame. Across thousands of shoots, Christopher developed a meticulous sensitivity to surface detail — and the tools used to maintain it.
Yet despite testing countless “premium” microfibre cloths, sprays and brushes over the years, none offered the precision, softness or consistency required for professional optics.
The frustration followed him beyond the camera, too. As a glasses wearer, he knew the daily irritation of cloudy lenses and flimsy cloths that underperformed after only a few uses.
So during lockdown, he set out to create something better — not initially as a business idea, but as a personal standard.
After months of research and testing, he partnered with a specialist manufacturer capable of producing the exact fibre composition required: oversized, high-density, lint-free microfibre engineered to clean effectively without sprays, streaks or unnecessary abrasion.
The decision to produce cloths at 43×30cm was deliberate. Larger surface area reduces repeated passes and cumulative friction — one of the primary contributors to gradual coating wear. Combined with dense optical-grade fibres, this creates a safer, more controlled cleaning experience.
Performance came first.
But performance alone wasn’t enough.
Drawing on a lifelong commitment to visual craft, Christopher wanted each cloth to feel considered — something worth owning, gifting, and keeping. A functional object elevated through design.
The first designs — Cacti and Blossom of Colour — were released in strictly limited runs of 500 pieces each. They became the foundation of what Barroccu & Co would grow into:
A brand devoted to clarity, craftsmanship, and the belief that everyday objects deserve extraordinary attention.
Today, Barroccu & Co cloths are trusted by photographers, filmmakers, opticians, eyewear collectors and design-led professionals across the UK and beyond. Each release remains small-batch. Each design intentional. Each cloth built with the same attention to detail that shaped Christopher’s career behind the lens.
And this is only the beginning.
As featured in
Our Philosophy
01
Clarity Above All
Inspired by decades behind the camera, our cloths are designed to deliver precise optical clarity — reducing friction, smearing and unnecessary surface interaction.
02
Small-Batch Craftsmanship
Every release is intentionally limited. Small runs preserve quality, consistency and collectible value.
03
Functional Art
A lens cloth should feel considered. Each design is created with artistic intention — transforming a daily essential into something personal and refined.
04
Built for Long-Term Use
Oversized, double-sided, washable and engineered for longevity — a sustainable alternative to disposable, low-quality cloths.
Meet the Artist:
Joann Randles
At Barroccu & Co, every cloth begins as an original artwork created exclusively for us by Joann Randles — an award-winning photographer, filmmaker and visual artist known for her bold use of colour, texture and composition.
This is not pattern printing.
This is not stock imagery.
This is not decoration.
Each design emerges from Joann’s fine-art process — intentional, expressive and developed with the same creative discipline seen in her film and photographic work. Her vision transforms every cloth into a collectible object, elevating a functional tool into something personal and beautifully considered.
Design inspirations:
Ferns — Inspired by the delicate structure of fern leaves
Maple — Inspired by the colour and form of Japanese maple
Blossom of Colour — Inspired by layered colour and vibrancy
Cacti — Inspired by the sculptural geometry of desert plants
The collaboration continues to evolve, with future designs developed from original paintings and fine-art concepts.
Why Our Cloths Cost More
Most standard lens cloths are mass-produced and designed for occasional use. They are small, thin, and often replaced frequently.
Barroccu & Co cloths are oversized, high-density, double-sided and produced in limited runs of 500 pieces. They are built for regular cleaning and long-term clarity — not short-term convenience.
For customers who care about coated lenses, precision optics and everyday durability, the difference is intentional.
In Italian fashion and design, every detail matters. A luxury handbag includes a beautifully crafted dust bag. A high-end watch is presented in a case designed to delight.
Yet when it comes to eyewear, the cleaning cloth — the item we use every single day — is too often overlooked.
At Barroccu & Co, we bring that same philosophy to lens care. Because why should a £400 pair of glasses settle for anything less?
Explore our limited-edition cloths — or experience the 3-Cloth Bundle for a complete lens-care system.