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Our Story
Born from a professional eye for clarity.
Barroccu & Co began in April 2020, during the first UK lockdown, with a simple frustration: the tools available for caring for quality optics rarely felt equal to the optics themselves.
Founded by Christopher Barroccu - filmmaker, Lighting Director and lifelong glasses wearer, the brand grew from more than 25 years spent working where clarity, surface detail and visual precision matter.
Where It Started
In film and television, clarity is never incidental.
For more than 24 years, Christopher has worked across broadcast, drama and film as a filmmaker and Lighting Director. In that world, a faint smear, fingerprint or speck of dust can affect what a lens reveals.
The work developed a lasting sensitivity to light, surfaces and the smallest details within a frame. It also shaped a simple belief: the tools used around quality optics should be chosen with the same care as the optics themselves.
A Personal Standard
The first Barroccu & Co cloth began as a personal standard.
During the first UK lockdown, Christopher began looking for a cloth he would be happy to use on his own glasses and camera lenses. The usual options were often too small, too thin or quickly became less useful after repeated use.
The brief was simple: generous clean surface area, dense optical-grade microfibre, a clean finish and a cloth that could be washed and returned to everyday rotation.
That became the 43 × 30 cm Barroccu & Co cloth. Performance came first. The artwork came next.
The Artwork
Original artwork for everyday optical care.
Once the material standard was established, Barroccu & Co needed a visual identity that felt just as considered.
Each limited-edition design begins with original artwork by Joann Randles — photographer, filmmaker and visual artist — whose work brings colour, texture and composition to optical care that is too often overlooked.
The artwork is not an afterthought. It is part of what makes each cloth feel personal, giftable and worth keeping.
As featured in
The Brand Today
Small-batch optical care, made with intention.
Barroccu & Co remains focused on optical care for people who value clarity, considered design and the things they use every day.
Each release is produced in limited runs, using the same oversized optical-grade microfibre standard that shaped the first collection.
As the brand develops, that same attention will continue to shape how Barroccu & Co approaches optical care, eyewear and the moments around using quality optics.
Explore Barroccu & Co
Continue with the collection, the care guide or the brand today.
The Collection
Explore the oversized optical-grade microfibre cloths that began the Barroccu & Co story.
Explore the Collection →Lens Care Guide
Learn more about caring for coated lenses and keeping cloths in good condition.
Read the Lens Care Guide →About Barroccu & Co
Discover the company today: Optical Care, Optical Carry and the people it is made for.
Visit About Barroccu & Co →